From Idea to Award-Winning Products

Episode Highlights

12 million metric tons of plastic enter the ocean every year.

That’s what Science Magazine tells us and the statistics on plastic use worldwide are staggering – according to a recent study. Thankfully, companies like StaySixty joined the anti-plastic movement ahead of their time with innovative and sustainable products to reduce the use of a material that takes up to 1000 years to decompose.

In this episode we are joined by Kirpal Bharaj, co-founder of StaySixty, an award winning brand of design-focused, reusable water bottles. With features in the Guardian, Refinery 29, the BBC and so on, Kirpal talked to us about how they managed to market StaySixty on a budget and the inspiration behind the brand.

Episode notes

In this episode we covered topics like:

  • Strategies for planning and building an MVP
  • How to leverage TV and media to boost initial traction
  • Pros and cons of building a unique product from scratch
  • The must-have checklist of every manufacturer
  • How to protect your IP rights without spending a fortune


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