What is Customer Experience
Customer experience refers to the way customer experience your brand, how they feel about a visit to your website or an interaction with your customer service team, the impression that leaves on them and the general feeling they have about your brand.
Why does Customer Experience matter
Think about a time where you had a great experience as a customer. Remember how you felt?
Now look back at a negative or generally poor customer experience. Can you pinpoint exactly how it felt and why you (most likely) are not going to pick that brand again easily?
A positive customer experience is vital to the survival of your business. Happy clients become return customers, who in turn become brand ambassadors that will recommend you to their peers and advocate for the quality of your services or products.
There is no better marketing than word-of-mouth promotions, where you as a brand stand out without having to advertise how.