What is Mobile Marketing
Mobile marketing is marketing for smartphones or other mobile devices. Some of the tools used for mobile marketing are push notifications, mobile ads or alerts.
Why does Mobile Marketing matter
Most of us spend a lot of our daily lives looking at our mobile devices, so it made sense that marketing would pivot eventually in order to reach consumers wherever it's more convenient for them, and where they spend most of their time: their phones.
As such, mobile marketing is a core part of any marketing and advertising strategy, with growth trends estimating the number of mobile users will reach 6.1Bn users by end of 2020. Ignoring this pool of users for marketing teams is a sure way not to tap into what could be one of your biggest revenue-generating audiences.