How The Ragged Priest Achieved Over £117,000 in 30-Days With Engaging SMS Conversations

About The Ragged Priest

The Ragged Priest is a fashion brand that prides itself on self-expression. Inspired by its grunge roots and beginnings in customized denim, The Ragged Priest delivers fashion collections designed to make people stand out and feel their best.

As a global brand that relies heavily on Facebook ads, the The Ragged Priest team knew that recent privacy changes would result in their ad spend becoming less effective and they needed to find new ways to reach their customers and make use of their first-party data.

Here’s how our team at Cartloop helped The Ragged Priest scale their brand and improve customer retention.

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Why did The Ragged Priest adopt conversational SMS marketing?

The Ragged Priest have a lot of new customers from all over the world, so first they needed a solution that would enable them to reach their global audience. They knew SMS ROI is far higher than any other marketing channel, so they decided to switch focus to first party data. Moreover, their goal was always to engage customers, and increase retention by having fun through text interactions.

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Results

• Total revenue: £117,074.11
• Average Cart Value: £66.63
• Total orders: 1,757
• 27x ROI

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The Cartloop Strategy

Cartloop’s approach with The Ragged Priest is to focus on offering a great online shopping experience that doesn’t rely on heavy discounting. Whenever a customer texts the The Ragged Priest team, we focus on:

• Address/acknowledge concerns
• Use selling points - highlight offers in place
• Offer payment options and the link back to the cart
• Capture all feedback from conversations

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We also make use of the Klaviyo and Cartloop integration. This allows The Ragged Priest to use our SMS popup without losing the benefits of email collection. They are able to capture both SMS and emails using the Cartloop popup.

Here’s how the process works when a new customer opts in:

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Shoppers receive the welcome message via SMS and is encouraged to engage in a real-time conversation. Common topics via SMS include:

• Need additional info before purchasing
• Issues placing an order
• Sizing help

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Summary

To sum it up, The Ragged Priest is seeing amazing results with Cartloop because we’re focused on offering an amazing shopping experience. Instead of prioritizing discount codes, the goal is to provide human interaction that makes customers feel engaged and more likely to purchases again from The Ragged Priest.

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Why Cartloop?

Brands will continue to focus on marketing tools that enhance CX and create hyper-personalized experiences, and below are the reasons why Cartloop is your best choice.

• Get access to our Premium Customer Strategy Team that manages your SMS channel end-to-end, including setup, copywriting, creatives, and strategy.
• Get access to our SMS Concierge Team that works for you 24/7, across 10 countries.
• Stay close to your customers by centralizing and managing all SMS conversations from the Cartloop Inbox.
• Lower your customer acquisition costs through a variety of subscriber growth tools that help you collect phone numbers and emails from day 1, so you can consistently run campaigns and drive repeat purchases.
• Integrate with Klaviyo, Gorgias, Zendesk, and more to keep all customer interactions synced.

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Need help building, scaling and owning a reliable revenue channel? Book a demo with us, or try out our 14-day free unlimited trial!

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