Direct to Consumer (D2C or DTC)

What is a DTC brand

DTC brands bypass the traditional retail distribution chains, sell and market directly to consumers, thus establishing themselves responsible for their customers' experience.

Why do DTC brands matter

Being in control of the customer relationship offers brands with large amounts of data insight that stems from their direct relationship with the end user. Data that, in the case of non-DTC brands, is nearly impossible to receive.

More and more brands are going the DTC route not only for these insights, but also because it eliminates the middle man (wholesalers and retailers), thus increasing profit margins.