Are you thinking about using conversational SMS in your marketing mix? Or perhaps you've already implemented it but your subscribers list is relatively small? In this post, we will show you a few tricks you can start using today in order to grow your SMS subscribers list.

Most of us agree that customer service plays a key role not only in a company's growth and bottom line, but it is also important in terms of brand sentiment, advocacy or community appreciation. However, there's no one-size-fits-all silver bullet for delivering outstanding customer service and oftentimes brands fall short when it comes to their customers' experience.

Only 5% of products launched on crowdfunding platforms ever truly really succeed. BionicGym is one of them. Tuoyo Memuduaghan, co-founder of BionicGym, launched their product through Indiegogo and surpassed their initial goal of raising $20,000 by far, ending up with just under $4M in record time. Tuoyo was a guest on one of our podcast episodes where he talked to us in detail about the process and the challenges they encountered throughout their journey.

98% open rates. Yes, you read that correctly. SMS marketing leads the line when it comes to marketing tools out there. Email marketing, the next closest in line is very far away with a mere average of 15%.

Like in any industry, the design of your eCommerce site plays a crucial role and it’s the first step in building a successful sales process and high conversions. If you are just starting out or redesigning your site, we’ve put together a list of our favourite themes to use in 2021.

Engineering an exceptional product is challenging. But that isn’t your biggest problem: if your product isn’t solving the right problem, no amount of great engineering will fix it. In this article we explore few of the ways high-growth brands were born. Unlike most guides that focus on sourcing “the winning product” for dropshipping, we’ll look at ways to ideate products that make an impact. Products that scale. We’ll break down several items to look at in order to see if you have a winning product – and if you don’t, what questions you should ask yourself in order to notice problems and identify a real need. 

Stay Sixty develops products that will make a positive environmental impact for years to come – and we could all do with a little less plastic, don’t you think? Even more so, when as a design-led brand, their alternative for plastic bottles are a fashion statement as well.We’ve thoroughly enjoyed having Kirpal as a guest on our podcast, talking about the latest developments in environmentally-friendly consumer products and what it takes to make their product a reality.

‍The days of customers patiently waiting for a response from an online brand are long gone. Reaching out to a brand via email, only to be reverted to the ‘we will get back to you within x days’ automated response doesn’t work anymore.

The average person sends and receives over 100 texts a day and 23 billion texts are sent worldwide each day. Keeping that number in mind, it’s no surprise that brands are taking to text marketing more and more as a channel of communication and support between them and customers. But do customers really love marketing text messages? Or are they negatively perceived? The unknowns behind the answer is what’s stopping most eCommerce merchants from leveraging this channel in their marketing mix.

The Shopify app store hosts some of the best eCommerce tools. To help you out, we've made a list of our favourite Shopify apps to help you grow your store and reduce your shopping cart abandonment rates.

With cart abandonment rates at nearly 70%, and marketing budgets restrictions, retailers are looking for opportunities to convert those consumers and recover lost revenue. But what happens when cart abandonment is due to pricing issues or website navigation challenges?

Discover how adding multiple payment options at checkout and providing stellar customer support right when shoppers need it the most can help reduce checkout abandonment rates and boost conversion rates.

You can now connect Zipify-powered checkouts to Cartloop. Find out how in this article.

Discover 12 powerful Shopify Apps that will optimize your dropshipping store and boost conversion rates.

Discover a set of best practices discussed by eCommerce and Digital Marketing Experts and learn how to overcome the top 10 challenges with email automation.

Discover how DTC brands are driving growth and building customer trust through these 11 Shopify Apps.