Application Programming Interface
Number of users who chose to participate in a mobile campaign following an incentive program
Percentage of visits that don’t go beyond one initial session
Mass text messages sent at the same time to a large number of delivery addresses without the possibility of reply.
An encouraging message that tells readers to take a specific action.
The process of adding one or more items the virtual shopping cart, followed by the action of exiting the online store without purchasing the items in the cart.
The process of adding items to the shopping cart, navigating to the checkout page, then exiting the online store without finalizing the purchase.
The percentage of mobile users who have clicked on the link in your SMS versus the ones who didn’t
A two-way communication gateway between online brands and their end customers
The percentage of users that complete a predetermined set of actions on your website, app, email campaign or text message divided by the total number of visitors
The number of customers who do not renew at the end of their subscription
The way customers experience your brand
Every single interaction a customer has with your brand over time
The way you market to your end-users, based on what lifecycle stage they are in.
The profit margins expected to earn over the entire time someone remains your customer
The number of customers that renew their contract or keep using your product or service
Any brand selling goods or services directly to an end consumer, rather than going through distribution channels or retail stores.
A way to measure a user’s response to your product, advertising campaigns or communications.
General Data Protection Regulation, is a European Union law on data protection and privacy
Creating a set of boundaries using a specific geographical area in order to prompt a specific marketing campaign
A technical product feature that allows you to communicate with your users directly through your app
Unsolicited text message communications
Key Performance Indicator
Text message marketing that uses subscribers’ mobile numbers for point-to-point, one-to-one, communication.
Replacing manual marketing processes and tasks with solutions that offer automated processes
A set of marketing tactics with a focused effort toward a specific user group to a desired action.
A discount code that can be redeemed online
Marketing strategies directed to users on mobile devices
A service that allows mobile devices to make payments near chip or PIN machines
Aggregated data that provides metrics and statistics, but does not allow for identifiable information about a specific end-user
Differentiating between users’ mobile phone numbers that have or have not given permission to text them
Instant mobile notifications that deliver important information
Targeting users who have previously engaged with your brand online
The percentage of customers that start the checkout process but don't finalize a purchase
A process that generates consumer interest for your product, with the final goal of completing a sale