What are Location-based SMS
Location-based Services technology has enabled companies many ways to use a mobile device’s location to share information and content with their customers via text message.
Why do Location-based SMS matter
There are several use-cases for location-based SMS, like providing ads, directions to customers, pointing out points of interests, emergency services or location-sensitive buildings. For example:
- Store locators: Using location-based intelligence, retail customers can find the nearest store location.
- Proximity-based marketing: Retailers can push SMS ads to individuals in a specific geographic location, by sending out text messages containing unique offers and ads to prospects, that would encourage them to visit the store and complete a purchase.
- Travel information: Airlines can deliver real-time information, such as traffic updates, weather reports or flight information directly to the consumers through SMS
