Location-based SMS

What are Location-based SMS

Location-based Services technology has enabled companies many ways to use a mobile deviceโ€™s location to share information and content with their customers via text message.

Why do Location-based SMS matter

There are several use-cases for location-based SMS, like providing ads, directions to customers, pointing out points of interests, emergency services or location-sensitive buildings. For example:

  • Store locators: Using location-based intelligence, retail customers can find the nearest store location.
  • Proximity-based marketing: Retailers can push SMS ads to individuals in a specific geographic location, by sending out text messages containing unique offers and ads to prospects, that would encourage them to visit the store and complete a purchase.
  • Travel information: Airlines can deliver real-time information, such as traffic updates, weather reports or flight information directly to the consumers through SMS

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