What is Geofencing

Geofencing uses GPS, RFID or (sometimes) Bluetooth technology to create a set of boundaries around a certain geographical area, that allows mobile apps to trigger a response when a device enters or leaves the established area. Usually, this prompts specific notifications to pop up on a user’s mobile device.

Why does Geofencing matter

Geofencing has various use cases in mobile marketing, amongst which:

  • Finding a business location - Stores need to accurately pinpoint their store or offices in order to allow apps like Google Maps correctly provide directions to users
  • Geomarketing - using geocoding to identify spending habits for users but also target products towards customers in a specific area; Keep in mind that this will only work if the user has location-services enabled.