User Acquisition (UA)

What is User Acquisition

Lead generation or user acquisition refers to all processes and campaigns that attract new users to an app or online store. This is usually done through Inbound Marketing, promotions or digital campaigns.

Why does User Acquisition matter

Without a lead generation strategy to bring in new business, online stores will find it difficult to stay afloat. While word of mouth is important, it can only go that far when it comes to bringing in new revenue.

Successful lead generation strategies are data-driven and take into account patterns of behaviour and past perfomance.