What is Bulk SMS
Bulk SMS describes mass text messages sent at the same time to a large number of delivery addresses without the possibility of reply.
Why does Bulk SMS matter
Bulk SMS is often used by marketers to open a one-way message stream with their customers or prospects. Unfortunately, bulk SMS come with several drawbacks.
While you are able to send messages to your customers, there is no way for them to reply, thus your promotions run the risk of being intrusive and your text messages blocked by unhappy users.
A better way to engage your customers is through Conversational SMS, where you give users the possibility of continuing the conversation and talking to your team directly and building rapport.