Non-Personally Identifiable Information (NPII)

What is NPII

Non-Personally Identifiable Information (Non-PII) is data that can't directly or indirectly identify a person - including contact information. Simplu put, NPII is anonymous data.

Why does NPII matter

NPII is collected by online stores to track and understand consumer's behaviour in their stores, and, in turn, pinpoint improvements and find new engagement drivers.

Most commonly, NPII includes data collected through Cookies - device and browser types, plugins, language preferences, time zones, locations, screen type etc.