What are KPIs?

When it comes to mobile messaging, KPIs are sets of metrics used to assess the performance of a mobile app, an online store, or the marketing campaigns associated with them. Some of the most common KPIS that brands look at are Cost, CTR, Engagement, Customer Churn or Retention Rate.

Why do KPIs matter?

KPIs determine the success of an online store or marketing campaign. They are used for goal-setting and measuring business performance to understand what works, what doesn't and what to improve.

Specifically, when it comes to mobile marketing, KPIs drive improvements in app performance, online stores, campaign features or UX design.