Email vs SMS? More like Email and SMS.
In this episode, Andrei sits down with Ryan McGuire — the VP of Email & CRM of Tinuiti, the largest independent performance marketing agency in the US. With 15 years of experience in the email and CRM field, Ryan explain why — and how high-growth brands and retailers approach email and SMS, as part of a holistic marketing strategy.
Today’s actionable podcast brings topics like:
This is a must listen for those who want to drive growth by not relying on a single channel —but by using a holistic approach.