Our guest is Joe Parenteau, the Co-founder and CEO of Fable. Fable is a Direct-to-Consumer brand that makes it easy for people to set a beautiful table at home. Their artisan-crafted dinnerware, including ceramics and flatware, is not only Instagram like, but also ethically crafted and sustainably made. In this episode Andrei and Joe talk about:

• Finding and validating your business idea & niche
• Storytelling as a way to differentiate your brand
• Acquiring your first customers & gathering feedback
• Building a supply chain of artisans across the world
• The role Techstars played in building and scaling Fable