Eric Toz

From Zero to $50M Hero with On-Demand Jewelry

October 22, 2020

Episode Highlights

Episode Summary

Eric Toz is the Founder of ShineOn, a manufacturing company, and a platform that makes it easy for online sellers to sell made-to-order, personalized jewelry with no inventory. In this episode, you’ll get to know the ups and downs of building a leading on-demand, handcrafted personalized goods platform. From what it means to be an entrepreneur, dealing with failure, finding product-market-fit, building a team, and much more. 

Raising a $1.3M seed round from VCs was one of the turning points for ShineOn. You’ll learn what was like for Eric to bounce back from almost burning the entire round in less than 8 months.

Episode Notes

Today’s actionable podcast brings topics like:

  • How to prove your worth & getting investors to say yes
  • Pitch perfect: how to craft your message in order to communicate clearly 
  • Starting up a business as a one-man team
  • Getting initial traction through leveraging your existing networks 
  • Generating large quantity orders through community outreach