Launching and building a DTC brand without relying on ads? Sounds impossible, right? 

Rishi Sharma, the Founder and CEO of Mallama Skincare adopted a different approach when it comes to building a DTC brand. Instead of focusing on paid advertising, he went about building a community by creating valuable content for its audience. You’ll find out why he decided to build an organic brand instead of getting aggressive with paid advertising from day 1 and what its like to approach marketing from a different perspective.

Episode notes

Today’s actionable podcast brings topics like:

• Validating your idea before launching a DTC brand
• Developing a content marketing strategy 
• Innovating by creating new digital experiences
• The importance of understanding consumer trends
• Why reverse engineering high-growth brands is essential
  

This is a must-listen for those who want to build a fast-growing organic DTC brand.

Links

• Mallama Skincare
• Rishi Sharma’s Linkedin
• Descript
• StoryChief 
• Hello Woofy 
• Later 
• PageFly
• Cartloop