Tuoyo Memuduaghan

Leading a $4-Million Indiegogo Campaign

October 15, 2020

Episode Highlights

Episode summary

Only 5% of products launched on crowdfunding platforms ever really see the light of day. BionicGym is one of them. 

Today we are joined by Tuoyo Memuduaghan, co-founder of BionicGym, who walked us through the process of funding a product through Indiegogo and the challenges they encountered along the way. BionicGym surpassed their initial goal of raising $20,000 by far, ending up with just under $4M in record time.

Episode notes

Today’s actionable podcast brings topics like:

  • Indiegogo challenges, tips & tricks
  • Getting early traction for your product
  • Creating a community around your brand
  • Post-launch challenges and getting the product out into the market
  • Scaling your business to support global delivery