Like in any industry, the design of your eCommerce site plays a crucial role and it’s the first step in building a successful sales process and high conversions. If you are just starting out or redesigning your site, we’ve put together a list of our favourite themes to use in 2021.  

Aside from being brand aligned and working seamlessly across devices, eCommerce Shopify themes need to cover several key features that your customers are looking for. Take a look at the list below where we cover some of the best-selling themes with incredible online reviews. 

1. Wokiee

Wokiee is a very flexible Shopify theme that can for almost any type of e Commerce store. 

With a CMS that lets you customize everything from the navigation, site content, images, products or collections, it comes with 70 eye-catching layouts for your homepage to choose from. You’ll find various templates for stores selling electronics, fashion & apparel, furniture, drinks, books and many more.

In addition to creative homepage designs, the theme includes templates for the inner pages of your online shop: product category pages, product displays and a beautifully designed shopping cart page. 

When setting up your website, this theme also gives you the option of customizing every single feature of your store in a quick and straightforward way.  

Key Features:

• Banners sections
• Colour, size & material swatches
• Numerous filters
• AJAX search, filter & load more button
• Custom product tabs 
• Quick product imports 
• Product quick view
• Instagram shop 
• Catalog mode
• Look book & portfolio
• Preorders
• Related products

Wokiee is a theme that combines a varied selection of demo, pre-built content with the freedom of custom design in order to help you make the most of your store

Price: $99

2. Universe

Universe is a multi-purpose Shopify theme that comes in three store variations and is suitable for almost any type of eCommerce store. 

It is fully customizable and lightweight, yet its features show a flexible solution for versatile stores, that make it a suitable theme for both smaller and larger stores. With a large number of sections that can be customized, you have the option of effortlessly editing layouts and designing the page to your liking.  

Like any successful theme, mobile responsiveness plays a large role in the success of an eCommerce store. Universe is completely mobile-friendly and comes with any browser compatibility and will work flawlessly on any device. Moreover, the theme creators focused on fast load times, a crucial capability in order to maximize your conversion and ensure your site visitors don’t click away. 

Key Features

• Powerful mega menu
• Interactive product carousels
• Google Maps integration
• YouTube integration 
• Product image zoom
• Related products 
• Slide-out shopping cart display
• Social media integration
• Quick Add to Cart button
• Slide-out cart 
• 'Coming soon' template
• Built-in GDPR compliant Cookie Bar

Price: $180

3. Gravity

Gravity is probably one of the most beautiful dark themes for eCommerce stores. Just like its counterpart above, it also comes in 3 styles that can easily adapt to the needs of every online store.  

Specifically designed for brands that need a dark user interface for their stores, Gravity is an advanced Shopify theme that is not only beautiful but lives up to today’s page speed standards with fast load time and great performance. 

Key Features

• Powerful mega menu
• Interactive product carousels
• Google Maps integration
• YouTube integration 
• Product image zoom
• Related products 
• Slide-out shopping cart display
• Social media integration
• Quick Add to Cart button
• Slide-out cart 
• 'Coming soon' template
• Built-in GDPR compliant Cookie Bar, and more

Price: $180

4.   Porto

Porto is a powerful theme package with amazing UI and UX experience. With a good mix of beautiful design and product features specific for eCommerce stores in a multitude of industries, the theme demos cover furniture, gadgets, sports equipment and more. 

The newly released version 2 has been updated with an even more intuitive user experience. There are now various pre-built header combinations to choose from, vertical sidebar and drop-down menus. With over 20 niche demos and layouts, you can fully customize it to your liking in order to make your Shopify store shine. It is as easy as importing your preferred design and start uploading your products. 

Key Features

• Responsive Shopify Theme & Retina Ready
• Unlimited Color Options
• Easy Install Demo Content
• Unlimited Header Types
• Product Page Variations
• Dark Version availabl
• Parallax Category Banner
• 20 Homepage Layouts including Full Screen mode
• 300+ Admin Features
• Browser Compatibility(IE9+, Firefox, Chrome, Safari, Opera)
• Social Bookmarks for Products
• Related Product By Tags or Collections 
• Color Swatches 
• Advanced Filter Collection
• Ajax Add to Cart, Wishlist ready
• Quickview
• Product Label
• Multiple Currencies available
• Multiple Languages
• Mega Menu, Vertical Mega Menu

Price: $79

5.   Flex

Flex is a premium Shopify theme that can easily be configured in a various number of ways for your eCommerce store, regardless of the industry. With its multiple layout and section options plus the ability to add custom CSS to the code (if you want to), the sky’s the limit.  

If you are not a fan of coding or are new to the world of website building, you needn’t worry. The theme comes with 13 pre-defined styles you can choose from, each showcased by a demo shop you can import and start using right away. 

 Key Features

• Custom CSS 
• Responsive 
• Mega menus and dropdowns
• Product sale stickers
• Header and footer custom styles
• Testimonials, and more

Price: $450

6.  Shella

Shella is a premium Shopify theme that works well on any type of eCommerce store. The 17 layouts and over 80 pre-designed site pages with built-in content make Shella one of the easiest Shopify themes to use. Some of the options you have to choose from are layouts that feature full-screen sliders or video players, product features or custom sliders. 

In addition to the custom homepage layouts, the creators of the Shella theme did a great job when it comes to product pages and displays. In the pre-built demo content you will find many different designs to work with, from product category pages, catalogues or individual product pages.  

What’s great about this theme is that you are not just limited to using the demo content. Although the templates are already fantastic, you will have the option to customize them, create your own designs from scratch or enhance the theme with your custom CSS code.

So, if you are looking for a Shopify theme that is ready to go, while also allowing you to be creative at a hard to beat price point, Shella is the theme for you, regardless of the type of your eCommerce store.

Key Features:

• Responsive design
• SEO optimized 
• Google rich snippet tool
• Full RTL support 
• Newsletter popup 
• Shipping rates calculator
• 1000+ live customization options
• Wishlist
• Compare products
• Advanced swatches
• Display sale % label
• Announcement bar
• MegaMenu builder
• Slide-out cart
• Interactive mini cart
• AJAX pagination, load more and load on scroll
• 3D product model
• Google maps integration
• Look book page 

Price: $59

7.   Yanka

This Shopify theme is heavily fashion-focused. It comes with over 18 pre-built demo content, giving you a variety of options to choose from. It’s packed with useful eCommerce elements like product grids, collections or sliders, and it also includes various templates for other pages of your store. 

One great item about this theme is its Oberlo integration, making it a great choice for dropshipping stores at the click of a button. You can easily add product variants based on size, colour or material, and this option will work on all product related items, including quick view.

Key Features:

• Responsive design
• Product quick views
• Size guide table 
• Live search tool
• Instagram integration
• Google Fonts integration
• Custom CSS
• Wishlist 
• Compare product
• Custom headers 
• Newsletter integration
• Special price countdown
• GDPR compliance
• Oberlo integration

Price: $48

8.   Outstock

Outstock is a minimalistic Shopify theme with complex custom features, including built-in drag & drop functionality. It’s suitable for any type of brand in the eCommerce space as it is not industry-focused, so if you appreciate a clean and minimalistic design, this is the theme for you. 

One interesting feature of the theme is the look book added during the last update. This will allow you to showcase the way a product is being used, such as furniture display in rooms or real people wearing your clothes, then giving site visitors the option to click on the item to learn more. Compared to a simple product display, this could help your users better interact with your site and increase engagement in your Shopify store. 

Key Features:

• Responsive design
• Product quick views
• Size guide table 
• Custom CSS
• Custom headers 
• Newsletter integration
• Product accordion
• Flying add to cart animation
• Color swatches
• Look book feature

Price: $59

9.   Belle

Belle is a flexible and versatile Shopify theme suitable for various eCommerce stores. It comes with 11 pre-built store templates (with demo content included), that are not only highly-rated, but also have a beautiful full-width design and stylish product grids.

This theme allows you to easily create product variants as well as the option of displaying real-time sales details as a non-intrusive popup at the bottom of the screen, to let your customers know that someone has just bought a product. This is a common feature lately in Shopify theme, as it creates a sense of urgency for your customers and trust, when they see someone else has bought an item they were just looking at. 

 Key Features:

• Responsive design
• Product quick views
• Size guide table 
• Custom CSS
• Custom headers 
• Live autocomplete product search bar
• Newsletter popup 

Price: $69

10.   Ella

Ella is the bestselling theme on Envato Market. With over 16k downloads and a clear 5-star rating, it is obvious why this theme is one of the most loved Shopify themes available today. 

It’s a versatile, all-in-one template for eCommerce stores, with multiple layouts and styles that allow flexibility in creating different structures, and will satisfy the pickiest of consumers. Moreover, should you need them, Ella comes with various Child themes that can easily be used as well. It is also a well-designed and eye-catching theme, with over 15 Homepage layouts and 9 product pages that are all mobile optimized. 

Key Features:

• Instagram Shop integration
• Collection pages 
• Compatible with BoostCommerce product filters & search app
• Smart search and product suggestions
• Store demos
• Responsive design 
• Integrated Google Fonts
• Bootstrap 3.x
• Html5 + CSS 3
• MegaMenu 
• Ajax Layered Navigation
• Drop-down shopping cart
• Newsletter integration

Price: $69

‍11.   Split

Split is a visual theme fit for brands with a focus on product design. It is optimized for large images, which will let you showcase high-resolution product imagery throughout your store easily. It comes with 3 styles included, which makes it easy for you to customize one according to your brand style - from a minimalistic view to a colorful and vibrant style.

Key Features:

• Optimized for large images
• Two menu options
• Promo banners
• Vertical slideshows
• Customer testimonials
• Product page gallery
• Customizable content sections
• Responsive 
• Search engine optimization
• Drop-down navigation support
• Built-in styles and color palettes

Price: $180

‍12.   Kodo

The new Kodo version has been rewritten from the ground up, now offering new features with the upgrade. Moreover. it comes with 17 pixel perfect demos so you are sure to find a style that works with your brand's identity.  It is also easy to install, with a 1-click import in Shopify and it is fully responsive, making its look and feel seem very close to a native app. 

Kodo is a great combination of a clean and minimalist design with powerful features - from tailored Quickshop, sticky menus and newsletter integration, this theme is intuitive and professional-looking. 

Key Features:

• Mega Menu Builder
• Grid Builder
• Improve Option/Variant Design
• Improve Canvas Cart
• One Click Demo Import
• Translation & RTL ready
• Layout Variations
• Off-canvas shopping cart
• Quick view popup
• “New”, “Sale” and “Low of Stock” labels:
• Header & Footer Options
• Ajax Search without Shopify Apps
• Newsletter Popups
• Instagram Integration
• Look book feature
• Unlimited color variations
• Ajax Add to Cart
• Ajax Wishlist
• Product zoom built-in
• Integrated Google fonts

Price: $59

13.   Roxxe

Roxxe is an all-purpose responsive Shopify theme that works well with eCommerce stores in various industries - whether a classical fashion store or operating in a niche, you will find the theme's features are easily adaptable to any vertical. 

More so, Roxxe has various tools that make it easier to leverage your customers' attention every step of the way.

The quick announcement bar application allows you to display your latest offer on any page of your website, while you also have the option to create daily deals for any product with a countdown timer using the Ultimate Sales Boost app. 

One of the most creative items of this theme is the integration of several theme skins that can be applied on specific industry stores - from auto parts, baby products or bikes to electronics, cooking utensils or fashion, you are sure to find one that fits your store.

Key Features:

• Trust Hero badges
• Exit Intent Popups
• Email Collection Bars
• Quick Announcement Bars
• Free Shipping Bar Application
• Multi-currency optio
• Wishlist block
• Full-width slider and multiple colorful banners
• Featured Products section
• Testimonials section
• Collection Lists
• Diverse filter system
• Newsletter Subscription Form
• Product Quick View 
• Product reviews
• Product list and grid system
• Product social share
• Collection of recommended products
• Comments system

Price: $39

We've already covered a few fashion-focused Shopify themes in our list. While starting a fashion store can be daunting, starting an online t-shirt business is a growing popular choice among new Shopify stores. There's even a list made just for Shopify T-shirt themes.

14.   Icon

Icon is the ultimate theme for visually striking brands with image-focused content. The theme makes it easy to display the latest products and divide them into collections on the main page, so they are easily within reach.  Icon is a modern and clean theme that comes in 4 styles included that give you various customization options, regardless of the industry you’re in. 

Key Features:

• Sticky navigation
• Optimized for large images
• Slideshow
• Product quick view
• Multi-column menu
• Parallax effect
• Customizable content sections on home page
• Mobile-friendly design
• Search engine optimization
• Social media icons
• Drop-down navigation support
• Built-in styles and color palettes
• Free theme updates
• Free stock photos by Burst

Price: $180

15.   Galleria

Galleria is an ideal theme for brands with large inventories who want to put an emphasis on product imagery. It is a powerhouse, fully-responsive, ultra-fast, and SEO-friendly Shopify theme that is perfect for everything from single-product startups to massive inventory empires.  

It comes packed with unique features such as a beautiful column slideshow, extensive video support, advanced AJAX product filtering, quick shop capabilities, custom mega menu support, and much more!  It comes with three stunning presets - Empire (a large-inventory tech demo), Boutique (a trendy, medium-inventory clothing shop), and Showroom (a stylish office furniture demo).

The theme comes with all the premium features you would expect, including advanced product filtering, extensive video support, mega menus, and much more. Completely redesigned in the latest update, here are some of the key features you can expect to see in this theme:

Key Features:

• Vertical slideshow
• Collection filtering in sidebar
• Color swatches
• Two menu options
• Product quick view
• Home and product page videos
• Customizable content sections on home page
• Mobile-friendly design
• Search engine optimization
• Social media icons
• Drop-down navigation support
• Built-in styles and color palettes
• Free theme updates
• Free stock photos by Burst

Price: $180

16.   Lena

This is a modern, clean and responsive Shopify theme that can be used for any type of eCommerce store. It comes with 6 Unique Homepage layouts, with advanced features, responsive design and 1-click install Demo content.   

 Key Features:

• Admin control panel
• Slider built-in
• Header Style Options
• Unlimited colours
• Fully Responsive
• Drop-down shopping cart in header
• Sticky Menus 
• Mega Menus  
• Off Canvas Menus
• Ajax Add to Cart
• Quick View
• Ajax Paging & Ajax Toolbar
• Smart menus
• Product zoom
• Product thumbnail Slider
• Best Seller Product
• Product labels
• Background patterns and color chooser
• Grid / List view
• Lazy loading
• FontAwesome icons
• One-click import
• Customer Reviews
• Product Carousel
• HTML5 & CSS3 & Sass CSS
• Twitter Bootstrap 3

‍Price: $59

17.   Editorial

Editorial is a publishing-focused eCommerce Shopify theme, designed for brand storytelling. This allows you to connect your products with narrative content to better let your customers understand what you stand for. It includes 3 design presets you can choose from that intuitively allow you to link your blog posts to product pages and vice versa. 

Key Features:

• Related products and blog posts
• Supports multiple blogs
• Optimized for large images
• Two collection page options
• Multiple home page videos
• Product image zoom
• Customizable content sections on home page
• Mobile-friendly design
• Search engine optimization
• Social media icons
• Drop-down navigation support
• Built-in styles and color palettes
• Free theme updates
• Free stock photos by Burst

Price: $160

18.   Flow

Flow is a sharp, minimalist design that puts your products front and center. This Shopify theme offers various features that can improve the usability of your eCommerce store, like slide-out carts, with which users can easily add products to their cart without leaving the current page they're on. Promotional banners are also included, along with a collection page sidebar that lets you share specific details on the collection page. 

Key Features:

• Home page video
• Slide-out cart
• Unique product grid
• Promotional banner
• Collection page sidebar
• Long-form home page
• Customizable content sections on home page
• Mobile-friendly design
• Search engine optimization
• Social media icons
• Drop-down navigation support
• Built-in styles and color palettes
• Free theme updates
• Free stock photos by Burst

Price: $180

19. Fastor

Fastor is a multipurpose, responsive Shopify theme that won 2019's Best Selling Shopify theme award on Themeforest. With 87 demo content options, powerful extensions and constant improvements, it's easy to see why this theme is loved by thousands in the eCommerce space. 

Key Features:

• LTR & RTL Languages
• Bootstrap 3 
• Compressor Code
• SEO Optimized
• Unlimited colors
• 600+ Google Fonts 
• 57+ Pre-made skins
• 100+ Colors 
• Custom hover effects 
• Cart icons
• Sale & New badge
• Quick view
• Vertical MegaMenu
• Social media integration
• Testimonials
• Mailchimp integration
• Advanced product filters

Price: $39

20. Doni

Doni is a modern, minimalist Shopify theme focused on Fashion products. It integrates with various eCommerce apps like minicart, smooth sliders and advanced widgets. The customization options are also varied and the theme is relatively user-friendly and easy to personalize according to your brand.

Key Features:

• Automatic Price Changes
• Flexible Built-in Mega Menu
• Advanced Layered Navigation
• Unlimited Google Fonts
• Header & Footer Style Options
• Unlimited colours
• SEO Optimized
• “New”, “Hot”, “Sale” labels
• Multi Currency
• Layout Variations
• Newsletter integration
• Responsive & Retina Ready
• Ajax Add to Cart & Wishlist
• Ajax Grid & List view collection
• Best Seller Product
• Grid / List view
• Instagram images Slider
• One-click import
• Customer Reviews
• Product Carousel
• HTML5 & CSS3 & Sass CSS

Price: $49

21. Avone

One of the most highly-rated Shopify themes, Avone is a Best Rated & Best Seller Item in 2020 on Themeforest. Highly customizable and multi-purpose, it features over 1000 Theme Options that allow you to craft almost any design you have in mind. The theme isn't missing out on any of the other eCommerce features either. It was designed with all the features you need to create an online store, without having to add extra coding customization.  

Avone also has various sections to display imagery and content, with useful information blocks that are placed strategically so visitors can quickly find the information they need.   Moreover, there are various integrations with this theme, like Mailchimp or form subscriptions, all included for free in the theme. 

Key Features:

• Drag & Drop sections
• 1000+ Live customization options
• Responsive design
• GDPR ready
• SEO optimized
• Translation ready
• Full RTL support 
• Lazy load effect
• Free theme updates
• Multiple header style
• Page scroll animations
• Newsletter popup
• Product notification popup
• Ajax cart drawer
• Mailchimp integration 
• Testimonials
• Instagram shop
• Look book  
• Google Maps integration
• Featured Product
• Wishlist
• Ajax mini cart
• Autocomplete search
• Left or centre-align logo
• Ajax pagination
• Ajax Infinite scroll
• Ajax load more button
• Product quick view
• Grid/List View
• Product Labels  

Price: $59

Key Takeaways

Regardless of the Shopify theme you use, it's not enough to just have a beautifully-crafted online store. What you do after and how you interact with your customers will ultimately be the key to having a successful online store that delights and keeps your customers engaged.

With customer expectations growing and demands for a seamless shopping experience is now a given, DTC brands must use every opportunity to build a relationship with their clients, based on trust and flawless customer experience. If you're curious how we are able to give stores a significant competitive advantage, send us a note to schedule a demo or sign up for our FREE 14-day trial.