British brand The Essence Vault was born out of love for designer perfumes, but not the designer price tag that comes with them. The owner came up with the idea of creating scents inspired by well known high street brands, but to do things a bit differently and keep prices affordable for everyone. Working with a team of expert fragrance-developers, they started to recreate designer-inspired scents, but without imitating them entirely. The result? A vegan-friendly, cruelty-free alternative at a fraction of the price.
The Essence Vault was looking for an engaging way to directly interact with its audience of perfume lovers. Not only did The Essence Vault want to feature its products, but it also wanted to build stronger relationships and reduce customer support tickets when it comes to product-related assistance.
The brand partnered with Cartloop to engage their shoppers in a familiar way using text messaging. Provide product information and recommendations, drive sales, and create a new channel for two-way, real-time interactions with subscribers.
The best part about Cartloop is that it combines both support and sales in one app. Our customers love it and so do we! - Connor, founder of The Essence Vault
During the past months, we gathered insights on the main reasons causing cart abandonment for The Essence Vault and provided actionable tips to their team on what parts of the business would require improvement and optimization. Here’s what we’ve found out:
The Essence Vault already started implementing recently 2-Way Conversational Campaigns—which has allowed them to reach, engage, and convert segmented customers 2020's Black Friday Cyber Monday.