Planted is a UK-based haircare brand that relies on centuries-old secrets from Africa and Asia to effectively treat alopecia, balding, thinning hair, and beard growth with 100% plant-driven, natural solutions.
The brand's flagship product— a hair and beard oil aptly named "Inches" was coined "hair crack" by her customers.
Founded in June 2020 by Ama Amo-Agyei, a wellness entrepreneur with a background in psychology, Planted's success was founded only on four flagship products.
With earthy names such as Roots, Soil, Inches, and Drizzle, Planted's fully disclosed ingredients list on their website is impressive with aloe vera, amla, Chébé, shikaki, henna, frankincense oil, and more. And her customers love it.
To get your hands on Planted's cult products you'll have to be quick— whenever a restock happens all of them sell out within hours.
Planted's customer-centric approach has been at the forefront of all of their products—their website showcases stellar reviews with many happy customers raving about their products.
Not only did Planted want to help their customers find their own personalized routine to tackle their own hairy problems, but it also wanted to build stronger relationships and provide instant support when it comes to product-related assistance.
So the next natural step for their brand was to find a channel that would allow them to directly engage and interact with its growing audience of loyal customers. And they knew they needed to go with a human-powered approach.
They partnered with Cartloop to engage with their shoppers in a familiar, two-way conversation— by texting in real-time.
Take a look at this Cart Recovery text below:
Their shoppers could now directly engage with a real person in 1:1 text conversations for product information, product recommendations, and combine sales and support under one communication.
Planted fully utilized their 14-day free trial with Cartloop and got into the swing of things immediately. Just look at how they added their own spin to their restock campaign below:
Cartloop Popup comes in handy when you want to grow a compliant SMS subscriber list to instantly build trust with new website visitors, collect leads and allow returning customers to subscribe to receive the latest updates, promotions, and useful content.
It's a great way to nurture website visitors into returning happy customers.
For Planted, this meant they could: