How Planted added conversational SMS to connect with shoppers and hit a 200% conversion rate in their first month

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About Planted

Planted is a UK-based haircare brand that relies on centuries-old secrets from Africa and Asia to effectively treat alopecia, balding, thinning hair, and beard growth with 100% plant-driven, natural solutions.

The brand's flagship product— a hair and beard oil aptly named "Inches" was coined "hair crack" by her customers.

Founded in June 2020 by Ama Amo-Agyei, a wellness entrepreneur with a background in psychology, Planted's success was founded only on four flagship products.

With earthy names such as Roots, Soil, Inches, and Drizzle, Planted's fully disclosed ingredients list on their website is impressive with aloe vera, amla, Chébé, shikaki, henna, frankincense oil, and more. And her customers love it.

To get your hands on Planted's cult products you'll have to be quick— whenever a restock happens all of them sell out within hours.

Why Cartloop

Planted's customer-centric approach has been at the forefront of all of their products—their website showcases stellar reviews with many happy customers raving about their products.

Not only did Planted want to help their customers find their own personalized routine to tackle their own hairy problems, but it also wanted to build stronger relationships and provide instant support when it comes to product-related assistance.

So the next natural step for their brand was to find a channel that would allow them to directly engage and interact with its growing audience of loyal customers. And they knew they needed to go with a human-powered approach.

They partnered with Cartloop to engage with their shoppers in a familiar, two-way conversation— by texting in real-time.

Take a look at this Cart Recovery text below:

Their shoppers could now directly engage with a real person in 1:1 text conversations for product information, product recommendations, and combine sales and support under one communication.

14-Day Performance

  • $38,656 Revenue
  • 200.4% Conversion Rate
  • 13,125 Subscribers
  • $22,448 on a Restock Campaign

Planted fully utilized their 14-day free trial with Cartloop and got into the swing of things immediately. Just look at how they added their own spin to their restock campaign below:

Benefits

  • Little to no additional effort required for their team
  • Sales within 24 hours of installing Cartloop
  • Increased shoppers trust in the brand and product due to instant support on technical and product information
  • Shoppers now have a channel to subscribe for instant updates on product restock over text to get their favorite products
  • Hours and costs in customer support saved
  • A seamless way to grow your SMS list and provide a direct channel for your shoppers

Benefits of Cartloop Popup

Cartloop Popup comes in handy when you want to grow a compliant SMS subscriber list to instantly build trust with new website visitors, collect leads and allow returning customers to subscribe to receive the latest updates, promotions, and useful content.

It's a great way to nurture website visitors into returning happy customers.

For Planted, this meant they could:

  • Unlock the highest converting opt-in method for your SMS program
  • Ask for phone numbers and emails in the same form
  • Make a delightful first impression when a site visitor first lands on their website
  • Start converting website visitors to customers in minutes
  • Grow a compliant SMS list with confidence by automating TCPA and CTIA compliance
  • Add their own text-based concierge service with 24/7 support over 1:1 text conversations with Cartloop's Live Experts
  • Provide a seamless customer experience of opting into your SMS program without cutting their customer's journey short
  • Provide their shoppers with instant updates every time their products are back in stock

Need help building and growing an engaged SMS subscriber list? Reach out to us by requesting a free demo, or try out our 14-day free unlimited trial!

Yong Jun-Li

Jun-Li is a content person at Cartloop. When she's not writing a blog article, you can find her collecting a new hobby or doing yoga.

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