Cartloop generated sales
The Ragged Priest is a fashion brand that prides itself on self-expression. Inspired by its grunge roots and beginnings in customized denim, The Ragged Priest delivers fashion collections designed to make people stand out and feel their best.
As a global brand that relies heavily on Facebook ads, the The Ragged Priest team knew that recent privacy changes would result in their ad spend becoming less effective and they needed to find new ways to reach their customers and make use of their first-party data.
Here’s how our team at Cartloop helped The Ragged Priest scale their brand and improve customer retention.
The Ragged Priest have a lot of new customers from all over the world, so first they needed a solution that would enable them to reach their global audience. They knew SMS ROI is far higher than any other marketing channel, so they decided to switch focus to first party data. Moreover, their goal was always to engage customers, and increase retention by having fun through text interactions.
Cartloop’s approach with The Ragged Priest is to focus on offering a great online shopping experience that doesn’t rely on heavy discounting. Whenever a customer texts the The Ragged Priest team, we focus on:
We also make use of the Klaviyo and Cartloop integration. This allows The Ragged Priest to use our SMS popup without losing the benefits of email collection. They are able to capture both SMS and emails using the Cartloop popup.
Here’s how the process works when a new customer opts in:
Shoppers receive the welcome message via SMS and is encouraged to engage in a real-time conversation. Common topics via SMS include:
To sum it up, The Ragged Priest is seeing amazing results with Cartloop because we’re focused on offering an amazing shopping experience. Instead of prioritizing discount codes, the goal is to provide human interaction that makes customers feel engaged and more likely to purchases again from The Ragged Priest.
Brands will continue to focus on marketing tools that enhance CX and create hyper-personalized experiences, and below are the reasons why Cartloop is your best choice.