Cartloop generated sales
Black Velvet is a cake store located in Sydney and formed in 2014 with the goal of bringing sublime dessert experiences to people on special occasions. They work with international talent and collaborate with passionate artists in the cake industry with one goal in mind - to “wow” any type of celebration. What started as a cute little cupcake store, turned into a powerhouse of gourmet products enjoyed across Sydney through their eternal passion to innovate.
Black Velvet’s goals were simple and straightforward - improve the customer experience, reduce abandonment rate, educate shoppers on their wide range of products, upsell new products and capture feedback on why people usually abandon their carts.
Super easy implementation, even hands-off making money through basic flows and the concierge service. With the implementation of flows that will save approximately 3 hours a day of manual text messaging and allow us to move on to one complete solution for the SMS communication channel with our clients. - Luke, Director at Black Velvet Sydney
In working with Black Velvet, we adopted a classy approach to communicating with their shoppers. Most of the conversations are starting at the checkout stage and our strategy was to close deals using unique selling points and discount incentives.
Here’s what some of the unique selling points look like:
Two of the biggest pain points for customers were uncovered from the cart recovery texts. Here’s the feedback we captured and how we addressed it in order to turn shoppers into new customers.
Shoppers flagged high shipping costs. Our Concierge Team’s scripts:
In a nutshell, Black Velvet has achieved its goal. They are delivering above and beyond shopping experiences with Cartloop thanks to real-time, empathic, friendly, and personalized texting. Instead of leaving money on the table, Black Velvet decided to use Cartloop to provide human interaction at the right time with the right message to capture feedback, acknowledge customer needs, and text back and forth with your customers like friends.
Brands will continue to focus on marketing tools that enhance CX and create hyper-personalized experiences, and below are the reasons why Cartloop is your best choice.
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