ShineOn is an American brand that crowdsources unique and creative products from talented artists all over the globe. Then, they are assembled and shipped to customers from their facility in NJ, USA in a sustainable and responsible way.
ShineOn is working with Email Alchemy, a specialist email marketing agency assisting established brands to create a more personalized customer experience while increasing the revenue generated from email. They are also one of Cartloop's partners. The team at Email Alchemy added text marketing to their software stack and found the perfect opportunity to humanize the shopping journeys with Cartloop. You can find more about Email Alchemy here.
ShineOn and Email Alchemy partnered with Cartloop to explore text message marketing as a potential growth strategy. Cartloop immediately stood out with its human approach to text marketing and their abandonment insights. ShineOn experienced immediate results upon implementing the app—and saw how quickly and easily it is for shoppers to connect with them and get instant support on their inquires.
During the past months, we gathered insights on the main reasons causing cart abandonment for ShineOn and provided actionable tips to their team on what parts of the business would require improvement and optimization. Here’s what we’ve found out:
As for future plans to scale this channel, ShineOn intends on implementing 2-Way Conversational Campaigns—which will allow them to engage, nurture and win back segmented customers.