How ShineOn Generated Over $101K and 30x ROI in 30-Days from Human-Powered Text Marketing

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About

ShineOn is an American brand that crowdsources unique and creative products from talented artists all over the globe. Then, they are assembled and shipped to customers from their facility in NJ, USA in a sustainable and responsible way.

Why they started

ShineOn is working with Email Alchemy, a specialist email marketing agency assisting established brands to create a more personalized customer experience while increasing the revenue generated from email. They are also one of Cartloop's partners. The team at Email Alchemy added text marketing to their software stack and found the perfect opportunity to humanize the shopping journeys with Cartloop. You can find more about Email Alchemy here.

Why Cartloop

ShineOn and Email Alchemy partnered with Cartloop to explore text message marketing as a potential growth strategy. Cartloop immediately stood out with its human approach to text marketing and their abandonment insights. ShineOn experienced immediate results upon implementing the app—and saw how quickly and easily it is for shoppers to connect with them and get instant support on their inquires.

Performance

  • $101,123 Cartloop generated sales
  • 30.3X ROI
  • $63 Average cart value
  • 39% Reply rate
  • 14% Conversion rate
  • 56.654 Active Subscribers

Customer Insights

During the past months, we gathered insights on the main reasons causing cart abandonment for ShineOn and provided actionable tips to their team on what parts of the business would require improvement and optimization. Here’s what we’ve found out:

  • Technical issues - Cartloop’s Experts are able to navigate through technical questions and challenges shoppers are experiencing during their buying journey in real-time, while the brand's team made improvements in the back-end.
  • Delivery is too slow - Most people ask about the delivery time. A lot of merchants have been experiencing delayed shipments due to the pandemic. That's why having a conversational solution in place will keep customers constantly in the loop and will increase their confidence levels until their orders arrive. By interacting in real-time with their customers, providing updates, support or discounts is one of ShineOn's competitive advantages.
  • Credit cards being declined - When an order is not going through, the brand's team is immediately noticed by our Live Experts. Meanwhile, the shopper is presented with alternative payment methods available on the site.

Benefits

  • 30.3X ROI
  • No additional effort required for their team
  • Sales within 48 hours of installing Cartloop
  • Increased shoppers trust
  • Increased customer retention
  • A reduced number of hesitant customers due to instant support
  • A decrease in customer support tickets by 18%

What’s Next

As for future plans to scale this channel, ShineOn intends on implementing 2-Way Conversational Campaigns—which will allow them to engage, nurture and win back segmented customers.

Lisa Popovici

Co-founder at Cartloop. Med School graduate turned to tech. When she's not working on growing Cartloop, you'll probably find Lisa working out or preparing an avocado toast for a late brunch.

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